Roughly $16 billion is spent annually on traffic that never converts—visitors who remain completely anonymous. While retargeting exists, no one knows who these wasted visitors actually are.
Our proprietary, best-in-class Identity Graph solves this problem by revealing the real identities behind your anonymous traffic, turning wasted spend into qualified opportunities.
Match Rate determines how effectively Facebook, Google, and other platforms connect your custom audiences to real user profiles. A low match rate is often why retargeting campaigns fail and Facebook Lookalikes underperform.
Typically, Facebook matches only ~25% of a custom audience. We achieve up to 95% match rates—making every dollar of your ad spend dramatically more efficient.
With our intent based lead generation offering, clients gain access to high-value prospects who are actively in-market, seeking exactly what you're promoting.
Whether your channel is email marketing, telemarketing, or door-to-door sales—we provide leads that are fresh, highly targeted, and specifically calibrated for your needs.
“Active Intent Labs dramatically improved the performance of our TikTok ads. By leveraging their audience, our cost per click dropped from $0.83 to $0.43 — a 48% reduction. At the same time, our return on ad spend increased from 97% to 288%, nearly quadrupling our return. We’re reaching higher-intent users on TikTok, spending less per click, and driving amazing results. Active Intent Labs has become a core part of our paid media strategy.”
Let's discuss how Active Intent Labs can help you identify hidden opportunities, maximize your ad spend, and connect with in-market prospects.